Chelsea set to end 5-year shirt association with Yokohama
- Yokohama would stop being Chelsea official shirt sponsor from July, the club announced.
- Chelsea agreed to the Japanese company being her Official Global Tyre Partner.
Chelsea Football Club announced that the deal, making Yokohama the club’s official shirt sponsor would not be further extended.
In 2015, the Japanese tyre firm agreed a 5-year deal worth £200m – the (second most lucrative in Premier League history) at the time with the London Club
The agreement doubled Chelsea’s previous shirt deal with Samsung.
However, Chelsea have announced the Yokohama shirt sponsor deal would cease from season end, but the Japanese outfit would now be the club’s official global tyre partner.
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Chelsea FC Commercial Director Chris Townsend said in a statement on the club’s website: “We are very pleased to announce our extended partnership with Yokohama. Having been on our shirts for many momentous victories and significant trophies lifted, Yokohama’s brand forms part of our Club’s proud history.
“We look forward to continuing our collaboration with Yokohama around the world, leveraging their significant brand awareness to meet new objectives.”
Masataka Yamaishi, President and Chairman of the Board of the Yokohama Rubber Co. Ltd, added: “Chelsea is a world-class football club and we have been proud of our partnership and presence on the prestigious shirt for the last five years.
“Yokohama and Chelsea have many shared values, including a dedication to high performance and innovation, which has resonated with fans and our customers alike around the world.
“We’ve shared many successes together so far in our story, and we are pleased to be able to continue building on this with our renewed partnership.”
During the five years, wearing Yokohama brand, Chelsea men’s team were crowned the 2016/17 Premier League champions, lifted the FA Cup in 2018 and last season won the Europa League trophy.
Chelsea Women won their league and cup double during this period and, as well as the continued long run of success in the FA Youth Cup for the academy sides, who were also crowned European champions.
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