McCarthy: FIFA shunned Okocha, Kanu for awards
African players aren’t good for FIFA marketing – Benni Mccarthy explains reasons why some African players were snubbed for awards
Benni Mccarthy claimed that several African legends were snubbed for FIFA World Player of the Year award because FIFA deemed them not good enough for marketing
The likes of George Weah, Nwankwo Kanu, Jay-Jay Okocha, Yaya Toure, Didier Drogba, Samuel Eto’o did exploit on the African terrain and beyond but only George Weah emerged as the only player from the African continent to have won the FIFA most covetous award.
According to Benni Mcarthy, football is business and African players are bad for FIFA business.
“We (African players) are not eye-catching in Europe” Mcarthy, as quoted by sportinglife.
“We are players that they look past because they look for the more lucrative, worthy players that will sell more newspapers sell more magazines and be more of an attraction.
“If an African player wins it there is not a lot of attraction but, if Gareth Bale wins it, if Rooney wins it – it is World news, breaking news.
“Yaya Toure has been there but never been recognized, Didier Drogba has been there; never recognized, Samuel Eto’o has been there; never recognized, Jay Jay Okocha has been there; never recognized, Nwankwo Kanu … I could go on, the list can go on but we’ve not been recognized.
“So I think because it is not lucrative enough for them to pick an African as world best player because it won’t sell.
“Football is a business …., FIFA, everywhere it’s about making money.”
The last African player that made the cut for the FIFA World Player Award is Samuel Eto’o.
The Cameroonian came third in 2005 behind Ronaldinho and Frank Lampard.
Meanwhile, 1994 African footballer of the year and former Super Eagles forward Emmanuel Amuneke believed he would have won the FIFA Best if not for his heritage.
At the unveiling of LaLiga Nigerian office in Lagos said: “I usually tell some of my friends that if I had started my football career as a European player, maybe, I would have won the World Footballer of the year award.
“Unfortunately, I started in Nigeria and only God knows why.”
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Olatosimi Fadahunsi278 Posts
Olatosimi is a part-time non-professional footballer and a football writer with spotkick. His ideology/mind/eyes endlessly rove multidimensionally.